For organizations that are intent on making sustainability a key consideration for creating better web products and services—not just for the environment, but for customers as well, building a sustainable website is an excellent place to start.

After all, your website represents your business and what it stands for. It is also often the first port of call for customers looking to find out more or buy your product, so ensuring that your web presence is built on sustainable design technologies and meets website carbon emission standards is important.

Our approach to designing sustainable websites is to maintain, as a guiding principle, as minimal a carbon footprint of your website as possible through website development best practices. The result is a clear, optimized website that loads faster, is easy for customers to use, and environmentally friendly.

At Bray Leino Splash, we prioritize simple, less cluttered websites that focus on information, visual appeal, and functionality instead of going overboard with trends or components just for the sake of it. We ensure quick and easy navigation designed with the end user in mind, while still minimizing any adverse effects on the neighborhood and environment.

Our sustainable website design services rest on the following key pillars of design approach:

First things first, start with an in-depth audit

The first step of our action plan is a detailed website performance and sustainability audit on your current site with a set of guiding questions such as:

Architect and Design Content for Efficiency

At the center of our services are the key values of simplicity and accessibility, and this is what drives our approach to website design. We design keeping the end user in mind, thereby and enhancing site navigation to cut down on the time users spend navigating the site in search of the information they need.

Design for lighter page weights ie, less data consumption.

Here are a few tactics we deploy to reduce data loading needs on the server:

At the end of the day, you do not have to give up or modify your brand’s colour scheme but just be mindful when you choose colours responsibly when designing the site, keeping the contribution of each colour in mind.

Media Optimisation

Media optimisation is key to reducing the carbon footprint of your website.

Instead of default YouTube embeds, we advocate smaller video thumbnails and only loading the video in a modal when the user clicks the image which then results in less data consumption while not compromising the user experience.