Challenge

Get people to want to visit an Absolute Thai restaurant just by looking at their website - that's a UX design and information architecture challenge rolled into one

Approach

We built a responsive website that takes visitors on a virtual walkthrough of Absolute Thai’s flagship outlet. Upon landing, users will be asked to key in their name.

This is the start of a journey filled with personal touches, as they will be taken into the restaurant, to their seat, and flip through a copy of the restaurant menu - all done in video animation.

This form of information architecture creates a memorable experience for users, even before they’ve set foot into an Absolute Thai restaurant.

Expertise

Digital Strategy

Website design & revamp

User Research

User experience design (UX)

Site information architecture

Website design

Responsive website front-end coding

Mobile site

Copywriting

Video Animation

Other case studies

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