Challenge

A mobile-friendly microsite was developed to feature informative content to engage with Citi Prestige Cardholders.

Approach

The quarterly e-newsletter microsite highlighted specific industry trends and lifestyle topics, with an added objective of cross-selling Citi Gold products...all on a layout that reflected class and desirability.

Expertise

Website design & revamp

Visual Design

Responsive Website front end coding

Site information architecture

Digital Strategy

Results

Over 30% improvement conversions from Direct Sales Agents using the iPad App

Other case studies

Citibank Malaysia

Win What You Want Campaign

AYER

Website revamp

Citibank Malaysia

Play, Collect, Turn

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