Challenge

To acquire new customers solely via a transfer programme can be a tough deal to seal without the usual cash rebate offer.

The CitiUPLDebt Consolidation campaign was based on a needs base approach to convince customers to consider a new personal loan debt consolidation plan as an opportunity to cut their spending and keep up with payments.

Approach

A hassle-free campaign available for a limited time with gifts to encourage early sign-ups.

The CitiUPLDebt Consolidation online campaign collaterals took on a friendly tone-of-voice to communicate Users on the new package; one that rewards customers through reduced interest rates, savings and payment flexibility.

Expertise

Website design & revamp

Visual Design

Responsive Website front end coding

User Experience Design

Site information architecture

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