To acquire new customers solely via a transfer programme can be a tough deal to seal without the usual cash rebate offer.
The CitiUPLDebt Consolidation campaign was based on a needs base approach to convince customers to consider a new personal loan debt consolidation plan as an opportunity to cut their spending and keep up with payments.
A hassle-free campaign available for a limited time with gifts to encourage early sign-ups.
The CitiUPLDebt Consolidation online campaign collaterals took on a friendly tone-of-voice to communicate Users on the new package; one that rewards customers through reduced interest rates, savings and payment flexibility.
Website design & revamp
Visual Design
Responsive Website front end coding
User Experience Design
Site information architecture
