Build a user-centric from ground up, by applying user research to design journeys that support the needs of up to 6 different types of car tire shoppers.
Starting with China as the pilot site, the site design was adapted to the needs of each country to support different purchase behaviours, digital infrastructure and data availability.
Build a user-centric from ground up, by applying user research to design journeys that support the needs of up to 6 different types of car tire shoppers.
Starting with China as the pilot site, the site design was adapted to the needs of each country to support different purchase behaviours, digital infrastructure and data availability.
We adapted and interpreted Client's in-house research on customer prepurchase considerations and behaviours, then applied the findings to user experience design.
In the process we created user journeys tailored for the different customer needs and purchase behaviours.
Multiple features were implemented to support different user considerations and user journeys. these include:
Conversion options to purchase online or be directed to a dealer location, depending on the infrasctucuture support within each country.
Our creative approach transformed the website into a powerful branding tool.
Beyond smart brand identity and color usage, we integrated evocative imagery, clever copywriting, strategic font choices, and thoughtfully placed shapes and color blocks.
These elements seamlessly wove Goodyear’s brand purpose of movement, discovery, and possibilities into the core of our proposal.
