Challenge

How can we help accomplish the dreams of credit card users who love to travel and be rewarded for it whenever they spend?

Approach

We took an interesting and exciting approach to web design that highlighted unique travel destinations in a friendly tone-and-manner. The campaign for Citibank PremierMiles Card depicted how users would gain Enrich points for their spending and these points could be redeemed for future travel. Over 10,000,000 Enrich points were given away.

Expertise

Website design & revamp

Creative concept & visual design

Responsive website front end coding

Campaign & Email marketing

User experience design

Site information architecture

Results

Over 30% improvement conversions from Direct Sales Agents using the iPad App

Other case studies

Citibank Malaysia

Win What You Want Campaign

AYER

Website revamp

Citibank Malaysia

Play, Collect, Turn

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