Media Prima, Malaysia’s largest media conglomerate, needs a digital strategy to tell their (potential) advertisers that they are the best there is when it comes to buying TV spots.
We built a dynamic, non-responsive parallax scrolling online platform that not only allows Media Prima’s clients to easily book TV spots, but also lets them play around with different parameters and packages to see what sort of budgeting exercises they need to do to secure a desired spot.
Value-added features like program highlights and media tips are also built into the site that sits on a Sitefinity CMS, along with a dynamic calculator for cost estimations, and a sales office locator.
Digital Strategy
User Research
Site information architecture
